Coca-Cola South Pacific has today announced the launch of Powerade ION4, the biggest reformulation of Powerade since 2006, seeking to capitalise on the accelerated growth of the sports drinks category ...

A federal judge has sided with Powerade over attempts by rival Gatorade to kill spots claiming Powerade ION4 is “the most complete sports drink.” Although the judge refused the preliminary injunction ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Powerade has recently launched Powerade ION4 in South Africa, which provides sportsmen with a drink designed to help achieve optimal performance by aiding hydration and providing electrolytes lost ...

The Coca-Cola Co is phasing out Powerade in Europe and replacing it with the vitamin- and nutrient-enriched Powerade Ion4. Stay ahead with unbiased news, expert commentary, and in-depth features on ...

Powerade, the official sports drink of the 2012 London Olympics, developed a better way of rehydrating as it unveiled its new drink, Powerade ion4, to accompany the Philippine contingent throughout ...

Manila, Philippines - Coveting the elusive gold medal is the ultimate prize for every Olympian. So just imagine the desire, the hope within an athlete who has never brought home one for his beloved ...

Stokely-Van Camp Inc. (SVC) sells the Gatorade line of sports drinks. In March 2009, the Coca-Cola Company and Energy Brands Inc. (collectively Coca-Cola) launched Powerade ION4—a reformulation of its ...

Coca-Cola Enterprises has added a mineral-bursting variant to its Powerade ­energy drinks portfolio to boost stagnant sales. Powerade ION4 is a still isotonic drink that contains sodium, potassium, ...