Although it may be time consuming up front, determining a target market allows you to focus your marketing efforts in the most cost effective way possible. Begin by clearly defining your product or ...

When you first enter or are in the business world, you must know how to dress appropriately for any given situation. What you wear for an interview or career fair is likely to differ from your ...

In economics, macroeconomics encompasses societal perspective on resource allocation. Microeconomics involves factors of resources availability and usage that impact individuals and businesses. As a ...

Renovating your office space is a smart business move. Not only is it prudent to stay on top of any repairs that need to be done, a revamp can change how employees and clients perceive your business.

Small-business owners are constantly faced with deciding how to finance the operations and growth of their businesses. Do they borrow more money or seek other outside investors? The decisions involve ...

The success of a small business depends on its ability to continually earn profits. Profit equals a company's revenues minus expenses. Earning a profit is important to a small business because ...

Advertising space is everywhere – and all businesses, large and small – are in constant competition for consumer attention. Propaganda advertising is a technique that plays on the emotions of the ...

In terms of setting goals in your organization, if you know where you want your organization to go, you'll be in a strong position to know whether or not you've arrived at that goal. Goal setting is ...

More than 4 billion people use the internet. If you want to build your business brand, reach prospective customers, and make more sales, you can no longer ignore digital advertising. But beware: there ...

People who have been convicted of a felony may find it difficult to find a job. This is particularly true in those states that permit employers to ask about criminal history on job applications. To ...

As a business leader, you know that communication is a key part of your company's success. The methods you use to communicate include personal interactions, telephone conversations, text messaging and ...

Information technology (IT) has become a vital and integral part of every business plan. From multi-national corporations who maintain mainframe systems and databases to small businesses that own a ...